Experience

ServiceNow | 2022 – 2026 Remote

Program Manager, Ethics & Compliance November 2024 – June 2026

Design and lead enablement and change management programs for compliance and internal-tools initiatives reaching up to 29,000+ employees globally.

What I did:

• Owned change and enablement strategy for a federal compliance mandate (CMMC) with no existing playbook — built the cross-functional structure and audience-specific messaging from the ground up.

• Drove 100% program adoption across targeted organizations by the mandate deadline, and 30% YoY participation growth through multichannel launch campaigns and clearer audience segmentation.

• Built field-ready enablement assets — playbooks, FAQs, objection-handling guidance, scenario-based materials — translating dense policy and compliance requirements into usable guidance for compliance leaders, sellers, and partners.

• Applied Lean Six Sigma process design to replace an undocumented intake system with a structured engagement toolkit and roadmap on ServiceNow's Strategic Portfolio Management (SPM) tool; within 2 months it became the team's single source of truth, was cited by the Chief Ethics & Compliance Officer as a model, and was rolled out to other teams.

• Partnered with Product, Legal, HR, and regional leaders to synthesize feedback and shape messaging, content, and rollout decisions.

• Presented strategy updates, impact analyses, and narrative recommendations to executive leadership and global audiences.

• Used Copilot, Claude, and other AI-assisted workflows to analyze stakeholder input, segment audiences, and accelerate content development.

Manager, Executive Communications October 2023 – November 2024

• Turned executive priorities into clear messaging, talk tracks, presentations, and communications that improved consistency across global go-to-market, operations, and regional teams.

• Partnered with product and business stakeholders to clarify the value and direction of platform initiatives for internal and external audiences.

• Built repeatable frameworks for message alignment and rollout, helping teams coordinate content, channels, timing, and field readiness across multiple initiatives.

Senior Communications Specialist August 2022 – October 2023

• Supported product, program, and initiative launches by creating communications plans, stakeholder messaging, and supporting content for internal and external audiences.

• Managed reviews, approvals, deployment, and effectiveness tracking for key communications tied to new products, programs, and business initiatives.

• Provided strategic input on messaging and positioning to ensure communications were clear, useful, and aligned with audience needs.

Red Hat | 2017 – 2022 On-site/Remote

Strategic Communications Specialist, Operational Readiness October 2021 – August 2022

• Led launch-readiness communications for global sales, services, and partner teams, translating product priorities into clear messaging, enablement toolkits, rollout plans, and adoption content that improved field execution.

• Built communication materials in support of rollouts, pilots, go-lives, and workflow changes across complex enterprise programs.

• Partnered with change consultants, learning consultants, project managers, and communications stakeholders to design integrated communications aligned to business objectives and audience needs.

• Supported presentations, abstracts, emails, and online content that helped global stakeholders understand program progress, plans, accomplishments, and next steps.

Global Marketing Manager, Digital Programs January 2020 – October 2021

• Led digital product marketing and content strategy for Red Hat Global Services, aligning web content, audience journeys, and channel messaging across global markets to support awareness, usability, and conversion.

• Managed more than 300 webpages during an enterprise intranet migration, developing information architecture and content strategies that improved discoverability, usability, and access to product and services information.

• Reduced legacy content by 50% by rationalizing outdated assets and creating clearer pathways for internal and partner audiences.

• Collaborated with marketing, research, design, and product teams to align content decisions with audience needs, business goals, and user experience improvements.

Global Marketing Manager, Internal & Partner Programs January 2017 – January 2020

• Owned global partner and product marketing strategy for Red Hat training programs, demo systems, and the OPEN partner enablement program, developing messaging, launch materials, awareness campaigns, and enablement content for multilingual enterprise partner audiences.

• Contributed to training and services revenue growth from approximately $276M in FY18 to $413M in FY19, with a $490M FY20 run-rate, by leading marketing for partner training and demo enablement programs; Global Services Marketing Excellence Award Recipient (FY18).

• Designed and distributed program assets, communications, course launch materials, sales support content, and integrated campaigns across direct, digital, social, and event channels.

• Worked directly with solutions architects, delivery consultants, account managers, and product marketing teams to create technical marketing assets and align messaging with go-to-market execution.

• Produced partner-specific storytelling, joint customer and partner success content, and six partner success videos that helped increase program awareness and communicate solution value externally.

• Developed and improved 100+ technical, informational, marketing, and sales assets, ensuring clarity, completeness, and usability across the partner enablement ecosystem.